Date: TBC
Location: Online
Duration: 8 weeks
Type: Short Course

Course Overview

In today’s rapidly evolving business environment, it is essential for organisations to adapt to digital transformation to remain competitive. This course offers a comprehensive overview on how management can leverage digital technologies to enhance operational efficiency, drive innovation, and develop strategies to improve business operations. Learners will acquire the necessary knowledge to successfully navigate the digital transformation journey, with a core focus on utilising AI effectively. Additionally, the course covers digital marketing strategies to optimise organisational growth.

This course is tailored for SME business owners, managers, digital transformation leaders, IT professionals, and anyone interested in applying digital technologies to optimise and expand their organisation.

Professor Ashley Braganza

Professor Braganza is a leading authority on AI and digital transformation, advising global organisations on AI adoption, governance, and strategy. With major research leadership, extensive industry consultancy, and influential policy contributions, he shapes how businesses and governments harness AI to drive responsible, high impact transformation.

Professor Julie Davies

Professor Davies is a strategic management and leadership expert with over 20 years’ senior experience in healthcare and business education. A Warwick trained scholar and former UCL MBA Health Director, she leads international projects on medical leadership and workforce development, publishes in top journals, and contributes widely to policy and media debates.

Dr Grigorios Theodosopoulos

Dr Theodosopoulos is a Reader in Accounting. He is known for impactful research, award winning teaching, and innovative curriculum design. With academic and professional experience across multiple countries, he integrates practical accounting, fintech, and forensic expertise with strong leadership, cross cultural collaboration, and a commitment to educational excellence.

Dr Ezgi Merdin Uygur

Dr Merdin-Uygur is a researcher in robotic services, virtual experiences, and social influence in digital environments. She publishes in leading journals, has received major research awards and funding, and contributes to media commentary. A member of Brunel’s AI Centre, she works with industry partners and leads teaching on AI driven marketing and digital customer engagement.

Dr JunChul Kim

Dr Kim is an Assistant Professor who brings two decades of senior executive experience in corporate alliances, C level sales, and innovation within a major Asia Pacific telecom operator. He teaches data driven entrepreneurship and researches alliance strategy and outsourcing using big data analytics, bridging real world practice with rigorous academic insight.

Dr Soohyun Jeon

Dr Jeon is an Assistant Professor in Business Analytics and Marketing whose research spans cybersecurity, digital business models, data analytics, and design science. With international academic experience, funded research in computational analytics, and publications in leading outlets, he supports Brunel’s CPD in cybersecurity and teaches across analytics driven marketing and digital strategy.

  1. Foundation of Digital Transformation
    Explore the core principles of digital transformation, understanding the drivers, frameworks, and strategic impact of digital transformation.
  2. Identifying and Integrating Digital Tools
    Explores the dynamic intersection of innovation and sustainability, equipping professionals with the knowledge and tools to drive responsible, future-focused initiatives in their organisations.
  3. Adopting an AI Strategy for Operational Efficiency
    Learn to align AI with organisational goals, improve efficiency, and navigate ethical risks through practical, strategic insights into AI readiness and adoption.
  4. Building an AI-Digital Marketing Strategy
    Discover how AI transforms digital customer experience through personalisation, automation, and influencer marketing to enhance brand value, efficiency, and engagement across digital touchpoints.
  5. Leveraging AI as a tool for Data Analytics and Business Decision-Making
    Learn to turn data into action using AI-powered analytics and automation, designing quick-win workflows that drive measurable impact across marketing, HR, and operations.
  6. Ethical Considerations and Challenges of AI
    Explore ethical challenges of AI, from bias and privacy to workplace impact, and gain tools to lead responsible, inclusive, and future-ready digital transformation.
  7. Implication of Cybersecurity and Data Privacy Measures
    Gain essential cybersecurity and data privacy skills to protect digital assets, ensure compliance, and build trust in today’s risk-driven, regulation-heavy digital environment.
  8. Fintech and the Future of Financial Decision-Making
    Explore how fintech innovations are transforming financial services, gain strategic insight into emerging technologies, evolving business models, and the future of digital finance.

Please note that while all listed topics will be covered, Brunel reserve the right to adjust the module schedule, and topics may not be delivered in the exact sequence shown.

This course offers high-level insights on leveraging digital transformation to streamline operations, cut costs, and enhance strategic performance. Executives will learn to integrate digital technologies and AI to spearhead innovation and growth in their organisations. Through a comprehensive understanding of digital marketing and AI, leaders can formulate strategies that provide a competitive advantage. Additionally, the course empowers business leaders with essential skills to excel in an evolving digital landscape, equipping them to effectively lead their organisations through complex digital transformations.

  1. Learners will comprehend the foundation of digital transformation and how it applies to their organisation.
  2. Enable learners to effectively utilise AI tools for digital marketing strategies and operational improvements.
  3. Learners will learn to identify and integrate appropriate digital tools to enhance business operations and decision-making.
  4. Learners will be able to address ethical considerations, challenges of AI, and implement cybersecurity and data privacy measures.
Please email skillsdevelopment@brunel.ac.uk to let us know that you're interested in alternative dates for this course.
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Price: £995.00