Digital Transformation and AI

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Date: 26th January 2026
Location: Online
Duration: 8 weeks
Type: Short Course

Course Overview

In today’s rapidly evolving business environment, it is essential for organisations to adapt to digital transformation to remain competitive. This course offers a comprehensive overview on how management can leverage digital technologies to enhance operational efficiency, drive innovation, and develop strategies to improve business operations. Learners will acquire the necessary knowledge to successfully navigate the digital transformation journey, with a core focus on utilising AI effectively. Additionally, the course covers digital marketing strategies to optimise organisational growth.

This course is tailored for SME business owners, managers, digital transformation leaders, IT professionals, and anyone interested in applying digital technologies to optimise and expand their organisation.

Week 1: Foundation of Digital Transformation

Week 2: Identifying and Integrating Digital Tools

Week 3: Adopting an AI Strategy for Operational Efficiency

Week 4: Building an AI-Digital Marketing Strategy

Week 5: *Blockchain and the Future of Digital Transformation

Week 6: Leveraging AI as a tool for Data Analytics and Business Decision-Making

Week 7: Ethical Considerations and Challenges of AI

Week 8: Implication of Cybersecurity and Data Privacy Measures

This course offers high-level insights on leveraging digital transformation to streamline operations, cut costs, and enhance strategic performance. Executives will learn to integrate digital technologies and AI to spearhead innovation and growth in their organisations. Through a comprehensive understanding of digital marketing and AI, leaders can formulate strategies that provide a competitive advantage. Additionally, the course empowers business leaders with essential skills to excel in an evolving digital landscape, equipping them to effectively lead their organisations through complex digital transformations.

  1. Learners will comprehend the foundation of digital transformation and how it applies to their organisation.
  2. Enable learners to effectively utilise AI tools for digital marketing strategies and operational improvements.
  3. Learners will learn to identify and integrate appropriate digital tools to enhance business operations and decision-making.
  4. Learners will be able to address ethical considerations, challenges of AI, and implement cybersecurity and data privacy measures.

20 seats available

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Price: £995.00

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