Digital Marketing and Creative Storytelling

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Date: 26th January 2026
Location: Online
Duration: 8 weeks
Type: Short Course

Course Overview

In today's digital age, content reigns supreme, and storytelling is pivotal for forging enduring connections with audiences. This course will steer learners through the artistry and science of content marketing, integrating it with brand storytelling to craft engaging narratives that resonate with customers and enhance brand visibility. As the digital marketing domain swiftly progresses, Artificial Intelligence (AI) has surfaced as a revolutionary force for businesses striving to maintain a competitive edge. This course offers learners an insight into how AI is reshaping digital marketing, spanning customer insights, content creation, automated campaigns, and predictive analytics. Learners will delve into AI-driven tools, strategies, and techniques that empower marketers to optimise their approaches to enrich customer experiences, securing the future of their marketing strategies.

This course is essential for content marketers, brand strategists, digital marketers, marketing managers, business owners, social media managers, and anyone aspiring to refine their storytelling abilities, boost their content marketing ventures, and utilise AI to enhance digital marketing strategies for improved efficiency and competitiveness in the digital realm.

Week 1: Principles of Marketing and Storytelling

Week 2: Developing a Compelling Brand Narrative

Week 3: AI in Digital Marketing and Content Creation

Week 4: Building an AI-Digital Marketing Strategy

Week 5: Building Brand Loyalty and Measuring Effectiveness

Week 6: Leveraging AI as a tool for Data Analytics and Business Decision-Making

Week 7: Ethical Considerations and Challenges of AI

Week 8: Implication of Cybersecurity and Data Privacy Measures

This course is designed to equip learners with essential skills in storytelling and AI-driven digital marketing. Learners will gain expertise in crafting engaging narratives that captivate audiences and enhance brand visibility. The course provides a comprehensive understanding of how AI is transforming the digital marketing landscape, offering insights into customer insights, content creation, automated campaigns, and predictive analytics. It is ideal for marketing professionals, brand strategists, business owners, and anyone looking to refine their storytelling aptitude and harness AI to bolster their marketing strategies.

  1. Develop compelling brand narratives across various digital platforms to engage and resonate with target audiences.
  2. Understand and apply AI-driven tools and techniques to optimise content marketing strategies and improve customer experiences.
  3. Build comprehensive AI-digital marketing strategies that enhance brand loyalty and measure marketing effectiveness.
  4. Navigate ethical considerations and cybersecurity challenges associated with AI in digital marketing, ensuring data privacy and security.

20 seats available

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Price: £995.00

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