Date: TBC
Location: Online
Duration: 8 weeks
Type: Short Course

Course Overview

In today's digital age, content reigns supreme, and storytelling is pivotal for forging enduring connections with audiences. This course will steer learners through the artistry and science of content marketing, integrating it with brand storytelling to craft engaging narratives that resonate with customers and enhance brand visibility. As the digital marketing domain swiftly progresses, Artificial Intelligence (AI) has surfaced as a revolutionary force for businesses striving to maintain a competitive edge.

This course offers learners an insight into how AI is reshaping digital marketing, spanning customer insights, content creation, automated campaigns, and predictive analytics. Learners will delve into AI-driven tools, strategies, and techniques that empower marketers to optimise their approaches to enrich customer experiences, securing the future of their marketing strategies.

This course is essential for content marketers, brand strategists, digital marketers, marketing managers, business owners, social media managers, and anyone aspiring to refine their storytelling abilities, boost their content marketing ventures, and utilise AI to enhance digital marketing strategies for improved efficiency and competitiveness in the digital realm.

Dr Lewis Charles Smith
Dr Smith is a Lecturer in Marketing, with interests in Business and Marketing History, Corporate Heritage, Marketing Research Methods, Public and Third Sector marketing. He has worked with several corporate and business archives, including the British Airways Heritage Centre, National Gas Archive, History of Advertising Trust and the UK Data Archive.

Professor Julie Davies
Professor Davies is a strategic management and leadership expert with over 20 years’ senior experience in healthcare and business education. A Warwick trained scholar and former UCL MBA Health Director, she leads international projects on medical leadership and workforce development, publishes in top journals, and contributes widely to policy and media debates.

Dr Ezgi Merdin Uygur
Dr Merdin-Uygur is a researcher in robotic services, virtual experiences, and social influence in digital environments. She publishes in leading journals, has received major research awards and funding, and contributes to media commentary. A member of Brunel’s AI Centre, she works with industry partners and leads teaching on AI driven marketing and digital customer engagement.

Dr JunChul Kim
Dr Kim is an Assistant Professor who brings two decades of senior executive experience in corporate alliances, C level sales, and innovation within a major Asia Pacific telecom operator. He teaches data driven entrepreneurship and research alliance strategy and outsourcing using big data analytics, bridging real world practice with rigorous academic insight.

Dr Soohyun Jeon
Dr Jeon is an Assistant Professor in Business Analytics and Marketing whose research spans cybersecurity, digital business models, data analytics, and design science. With international academic experience, funded research in computational analytics, and publications in leading outlets, he supports Brunel’s CPD in cybersecurity and teaches across analytics driven marketing and digital strategy.

  1. Principles of Marketing and Storytelling
    Learn how marketing and storytelling combine to create brand value, emotional resonance, and cultural relevance to transform products into powerful, memorable consumer experiences 
  2. Developing a Compelling Brand Narratives Across Platform
    Learn to craft and adapt strategic brand stories across platforms to build trust, engage audiences, and drive emotional connection in competitive markets.
  3.  AI in Digital Content Creation
    Explore how AI transforms digital marketing, enhancing brand voice, personalisation, and content creation while navigating authenticity, audience engagement, and emerging technologies.
  4.  Building Brand Loyalty and Measuring Effectiveness
    Learn to build emotional brand loyalty and measure effectiveness using strategic tools, performance metrics, and storytelling across digital channels.
  5.  Building an AI-Digital Marketing Strategy
    Discover how AI transforms digital customer experience through personalisation, automation, and influencer marketing to enhance brand value, efficiency, and engagement across digital touchpoints.
  6.  Leveraging AI as a tool for Data Analytics and Business Decision-Making
    Learn to turn data into action using AI-powered analytics and automation, designing quick-win workflows that drive measurable impact across marketing, HR, and operations.
  7.  Ethical Considerations and Challenges of AI
    Explore ethical challenges of AI, from bias and privacy to workplace impact, and gain tools to lead responsible, inclusive, and future-ready digital transformation.
  8.  Implication of Cybersecurity and Data Privacy Measures
    Gain essential cybersecurity and data privacy skills to protect digital assets, ensure compliance, and build trust in today’s risk-driven, regulation-heavy digital environment.

Please note that while all listed topics will be covered, Brunel reserve the right to adjust the module schedule, and topics may not be delivered in the exact sequence shown.

This course is designed to equip learners with essential skills in storytelling and AI-driven digital marketing. Learners will gain expertise in crafting engaging narratives that captivate audiences and enhance brand visibility. The course provides a comprehensive understanding of how AI is transforming the digital marketing landscape, offering insights into customer insights, content creation, automated campaigns, and predictive analytics. It is ideal for marketing professionals, brand strategists, business owners, and anyone looking to refine their storytelling aptitude and harness AI to bolster their marketing strategies.

  1. Develop compelling brand narratives across various digital platforms to engage and resonate with target audiences.
  2. Understand and apply AI-driven tools and techniques to optimise content marketing strategies and improve customer experiences.
  3. Build comprehensive AI-digital marketing strategies that enhance brand loyalty and measure marketing effectiveness.
  4. Navigate ethical considerations and cybersecurity challenges associated with AI in digital marketing, ensuring data privacy and security.
Please email skillsdevelopment@brunel.ac.uk to let us know that you're interested in alternative dates for this course.
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Price: £995.00